Formula 1 to stop using grid girls

18-F1-Rueckblick-GRIDGIRL

PRESS RELEASE

Formula 1 will end the long-standing practice of using walk-on grid girls, commencing with the start of the 2018 FIA Formula 1 World Championship season. These changes also apply to our other motorsports series that take place during the Grands Prix weekends.

Formula 1 considers the time spent by teams and drivers on the grid before a race as one of celebration, where guests and various performers can add to the glamour and spectacle of the Grand Prix, enabling promoters and partners to showcase their countries and products.
“Over the last year we have looked at a number of areas which we felt needed updating so as to be more in tune with our vision for this great sport,” said Sean Bratches, Managing Director, Commercial Operations at Formula 1.

“While the practice of employing grid girls has been a staple of Formula 1 Grands Prix for decades, we feel this custom does not resonate with our brand values and clearly is at odds with modern day societal norms. We don’t believe the practice is appropriate or relevant to Formula 1 and its fans, old and new, across the world.”

The new F1 season begins on March 25 with the 2018 Formula 1 Rolex Australian Grand Prix in Melbourne.

Advertisements

Rosberg on pole position in Shanghai

ros

Nico Rosberg continues his winning streak in China. But Red Bull and Ferrari have caught up with Mercedes. An exciting race ahead. The Hondas are looking to challenge Williams, Toro Rosso and Force India. And how far will the young lions Verstappen and Wehrlein go?

shanghai

BREAKING: Lewis Hamilton is changing from Formula One to…Dune Buggy!

12224545_534647553371272_96525093_n

It seems Lewis Hamilton found himself a new motorsports.

Jenson Button and Fernando Alonso have inspired a racing-themed McLaren-Honda hotel suite

HL_f1guestroom3_5_710x406_FitToBoxSmallDimension_CenterHL_f1guestroom_3_710x406_FitToBoxSmallDimension_CenterHL_f1guestroom2_4_710x406_FitToBoxSmallDimension_Center

Celebrating the 10th year anniversary of the Hilton and McLaren-Honda Formula 1 Team partnership, you now have the chance to join the party and book a McLaren-Honda inspired suite at Hilton Abu Dhabi. But you will need to move fast, this unique suite is available for a limited time from 13th November – 6th December to tie in with the Abu Dhabi Grand Prix.

The Executive Suite, inspired by British racing driver Jenson Button and his teammate Fernando Alonso, is packed full of genuine McLaren-Honda racing equipment and memorabilia from the last decade handpicked by the team. It features a driver racing suit, helmets, iconic racing images and a state of the art McLaren-Honda steering wheel along with a welcome message from the drivers.

Taking a pit stop in the themed Executive Suite, you will feel like a champion! You will have to be fast off the grid to bag your stay at this unique room, so ‘go, go, go’.

Fernando Alonso photoshopped into a Carlsberg ad

12248133_957400444327000_7868792091331446211_o

After citizen journalism comes citizen advertising.

How much does an F1 racer cost?

885635_838079989592380_7615353208817336562_o (1)

A typical mid-ranking team can expect to spend around £158 million a season in four key areas. This covers £36 million in operational spending, £42 million on salaries, including the drivers, £41 million on research and development, and £39 million on production and manufacturing costs.

Figures from the Caterham team show that even a car at the back of the grid is worth approximately £1.8 million in material costs and that’s without an engine. The cost of the chassis alone is £1 million, followed by the floor at around £300,000. A single suspension strut can cost upwards of £10,000.

[Source]

100 days till gates open to the 2015 ‪Australian Grand Prix

10429379_10152873198799598_7479963921663201644_n

Today’s race explained in one photo from the press conference

hambite

Is F1 racing into fiancial trouble?

With fewer cars running this season, CNN’s Jim Boulden looks at the business of Formula One.

Kobayashi back in Abu Dhabi for Caterham

10730818_703560743073364_5116323288798543963_n

Kamui on Facebook:

Had good time with my fans at Abu Dhabi thank you for coming‼ アブダビに来てくれたファン達です! 来てくれてありがとうございます