Another case – Because it can go both waysAbsolutely valid, but the clgahenle here is canitreg pricing fences. The perception rapidly becomes fixed in customers’ minds (especially the value-oriented ones that you’re targeting with this action) that the price for a unit of resource is now x-50% and it doesn’t remain in that tight circle of customers that you’ve queue-combed at the parts desk all of a sudden, it’s all over town. Making an offer clearly conditional helps to mitigate the problem, but you can’t get away from the fact that prices are light chewing gum once they’re on the ground it’s difficult to get them off.
Another case – Because it can go both waysAbsolutely valid, but the clgahenle here is canitreg pricing fences. The perception rapidly becomes fixed in customers’ minds (especially the value-oriented ones that you’re targeting with this action) that the price for a unit of resource is now x-50% and it doesn’t remain in that tight circle of customers that you’ve queue-combed at the parts desk all of a sudden, it’s all over town. Making an offer clearly conditional helps to mitigate the problem, but you can’t get away from the fact that prices are light chewing gum once they’re on the ground it’s difficult to get them off.