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Saxo Bank will move into pole position with Lotus F1 Team for the prestigious Monaco Grand Prix where the leading online trading and investment specialist will increase its branding of the team’s 2014 challenger, the E22, as driven by Romain Grosjean and Pastor Maldonado.
As an endorsement and reinforcement of the exposure and business-to-business opportunities Saxo Bank has enjoyed since becoming Lotus F1 Team Official Business Partner at the start of this season, the E22’s sidepods will feature the distinctive Saxo Bank logo for the Monaco Grand Prix as a highlight of the bank’s activation of the partnership.
Federico Gastaldi, Lotus F1 Team Deputy Team Principal:
“We are delighted to take our relationship with Saxo Bank to the next level. Both companies share a similar outlook and enjoy taking on the more established and bigger players in their respective domains, with an equal appetite for success. The backdrop of the Monaco Grand Prix is an excellent canvas for an enterprise such as Saxo Bank to be showcased in front of an exceptional worldwide audience. It is no secret that as a team we have had a tough start to our season, but this additional support from Saxo Bank is a strong endorsement of all the strong progress we are making.”
Lars Seier Christensen, co-CEO and co-founder, Saxo Bank A/S:
“Sponsoring high performance sports like Formula 1, World Series by Renault and Pro Tour Cycling is the embodiment of Saxo Bank’s general approach on how to excel in our line of business. Our sports sponsorships are always ambitious. We are in it to win and to give our clients and partners great experiences. At Saxo Bank, we are proud to be supporting the whole Lotus F1 Team, and especially Denmark’s very own Marco Sørensen, the official Lotus F1 Team Reserve and Development driver. The Monaco Grand Prix weekend is especially unique since Saxo Bank will be featured on five race cars – the two Lotus F1 Team cars, the Tech 1 Formula Renault 3.5 race car driven by Marco Sørensen and the two Lotus Formula Renault 3.5 team cars.”
Denmark’s Saxo Bank will be one the Lotus Formula One team’s sponsors this season, moving into motor racing after being involved in cycling since 2008, the company said on Monday.
Although limited in scope, the one-year deal is a boost for a Lotus outfit which had financial problems last season despite finishing fourth in the constructors’ standings.
Saxo Bank will use the Lotus team name in its marketing and also be able to host clients at Formula One races as a sponsor.
“This is a modest step in because we always like to test things out first,” said Lars Seier Christenesen, Saxo Bank co-CEO. “If it works, we’ll step it up,” he added. [Source]
[Photos via Twitter and Jens Alminde, Lars Seier Christensen and more on Facebook and other media]
Unofficial Wednesday test times from Jerez:
1. Romain Grosjean, Lotus, 1:18.218, 95 laps
2. Paul di Resta, Force India, 1:19.003, 95 laps
3. Daniel Ricciardo, Toro Rosso, 1:19.134, 83 laps
4. Mark Webber, Red Bull, 1:19.338, 101 laps
5. Nico Hulkenberg, Sauber, 1:19.502, 99 laps
6. Lewis Hamilton, Mercedes, 1:19.519, 15 laps
7. Sergio Perez, McLaren, 1:19.572, 81 laps
8. Felipe Massa, Ferrari, 1:19.914, 78 laps
9. Pastor Maldonado, Williams, 1:20.693, 71 laps*
10. James Rossiter, Force India, 1:21.273, 19 laps
11. Giedo van der Garde, Caterham, 1:21.311, 88 laps
12. Luiz Razia, Marussia, 1:23.537, 31 laps
* Using 2012 car