Sauber has announced a new partnership with English Premier League side Chelsea FC.
The team has been dropping hints at a new partnership during the last two races, carrying the words “Out of the Blue” on the engine cover in China, and “True Blue” at the Bahrain Grand Prix. Announcing the link-up, a press release from Sauber states that the partnership ‘includes the sale of merchandising articles and exchange of knowledge in the area of sport science. Both partners will support each other by featuring the other partner’s logo and thus benefit from a significant market presence outside their original sport’.
The Chelsea logo will be carried on the C31 for the first time at the Spanish Grand Prix, and Sauber CEO Monisha Kaltenborn says the team is excited about the opportunities created.
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